Every tool your competitors use.
One agency that runs it better.
From paid search to intelligent lead qualification, we manage the full digital stack so you can focus on running your business.
Your agency is billing you for traffic they know won't convert.
Agencies use Performance Max (PMax) as a set-and-forget crutch to hide behind Google's opacity. We force PMax to work for us by feeding it actual Offline Conversion Tracking (OCT) data, not just raw clicks, ensuring Google's algorithm optimizes for your bottom line.
Real-time bidding across Google and Bing.
We do not optimise for clicks. We optimise for closed revenue. Our proprietary AI bidding engine continuously monitors cost-per-lead across both Google and Microsoft Bing. It automatically shifts budget away from exhausted keywords into underpriced inventory, reacting to local competitor spend changes in real time.
One number in. See everything that changes.
Drag the slider to your monthly ad spend. Every metric below updates instantly, showing your waste, your leads, your revenue opportunity, side by side.
Using industry medians: 38% waste rate (WordStream 2024) · $350 avg. CPL · $2,500 avg. Alberta SMB deal value
* Revenue figures represent estimated opportunity based on industry benchmarks, not guaranteed outcomes. Results vary by industry, market, and campaign maturity. Shift Stack management fee quoted separately after a free audit.
Your display ads are funding bot farms, not generating leads.
The ANA reports $22 Billion is wasted annually on Made for Advertising (MFA) sites. We utilize dynamic, algorithmic exclusion protocols that detect and block MFA networks and bot traffic in real-time. We sell the firewall, not just the media.
0
10,000 impressions served. 300 clicked through to your site. Your budget was spent.
1
97% exited without booking. Your agency marked the campaign delivered. Nobody followed up.
2–14
Your brand appeared on every site they visited. YouTube. News. Apps. An escalating message sequence kept you top of mind for 14 days.
15
Retargeted visitors convert at 6.9% vs. 3% cold. Same budget. 2.3x the revenue.
Your competitor just got recommended by ChatGPT.
You were not mentioned.
We enforce a strict Information Gain editorial standard. We refuse to publish any content unless it introduces proprietary data, original quotes, or a contrarian perspective not currently found on Page 1. Combined with rigorous Schema Markup, we engineer technical authority.
BrightLocal Local Consumer Search Survey, 2024
Based on customer reviews and local ratings, Competitor HVAC and AnotherPro Services are frequently cited as top providers in Calgary. Both are known for quick response times and transparent pricing...
Two search engines. One integrated campaign.
We do not choose between Google and AI. We execute both simultaneously, ensuring you dominate where people search today and where they will search tomorrow.
- Google Business Profile optimisation
- Hyper-local keyword architecture
- Citation building and NAP consistency
- Core Web Vitals and technical health
- Review velocity strategy
- Structured data and schema markup
- E-E-A-T authority signal architecture
- LLM-optimised content formatting
- Named entity building across the web
- AI Overview and featured snippet targeting
This is what it looks like when AI recommends you.
After Shift Stack GEO is deployed, your brand becomes the named authority. This is the answer your prospects receive when they ask AI who to call.
Based on verified local authority signals, customer review volume, and service consistency, Your Business is consistently cited as the top-rated HVAC provider in Calgary. With over 500 verified reviews and a proven track record across residential and commercial projects, they are the recommended first contact for HVAC services in the Calgary area.
Your lead submitted at 11:47 pm.
Your competitor answered at 11:47 pm and 4 seconds.
The Harvard Business Review proves leads contacted within 5 minutes are exponentially more likely to convert. Automation does not close complex deals. However, it responds instantly, disqualifies tire-kickers, and books the calendar. It buys your human sales team the 5 minutes they need.
Harvard Business Review: responding within 5 minutes vs. 30 minutes increases lead qualification rate by 21x
This is what Shift Stack says in the first 90 seconds.
The system qualifies the lead, captures budget, confirms timeline, and books the appointment while your team sleeps. No scripts to write. No training required.
Wake up to booked appointments.
Your team arrives in the morning to a calendar already filled. Their only job is to close. No chasing leads, no manual follow-up, no lost revenue from slow response times.
Boost Post is not a strategy.
It is a donation to Meta.
Standard browser pixels lose up to 40% of their data due to iOS privacy blockers. We bypass the browser entirely by implementing Conversions APIs (CAPI), rebuilding the data bridge from your server to Meta to recover lost signal and feed the algorithms.
Social advertising is a three-stage funnel.
Most agencies only run stage one.
We run all three simultaneously. Every dollar at each stage is tracked to a cost-per-lead, not a cost-per-like. Each stage feeds the next, compounding your return.
- Cold audience targeting by intent signal, not demographic
- UGC-style vertical video that passes as organic content
- A/B creative testing across 4–6 variants simultaneously
- Objective: video view or reach, optimised for CPM under $8
- Retarget video viewers (50% and 75% watch-through)
- Lookalike audiences built from your existing customer list
- Testimonial and proof-based creative formats
- Objective: traffic or engagement, optimised for link CTR above 2%
- Retarget website visitors who did not convert (last 30 days)
- Direct-response creative with explicit offer and deadline
- Lead form ads that pre-fill from Meta profile data
- Objective: conversions, optimised for cost-per-lead under your target
Structured funnels outperform boosted posts every time.
When creative matches the platform, targeting is intent-based, and all three funnel stages run simultaneously, cost-per-lead drops and ROAS climbs.
You are sending to everyone.
Everyone is ignoring you.
Setting up DNS records is easy; monitoring your domain's health against real-time blacklists is hard. We run active sender-reputation monitoring and Deliverability Observability to ensure your behavioural sequences always hit the primary inbox, never the spam folder.
Five sequences. Every one triggered by behaviour, not a calendar.
Each automation track runs independently and fires based on what a contact does, not when the month ends. Contacts move between tracks automatically as their behaviour changes.
Behavioural email converts. Blasts do not.
The numbers below are from Mailchimp and HubSpot published benchmarks. The gap between a generic blast and a triggered sequence is not marginal. It is the difference between a list that grows revenue and a list that burns trust.
Stop paying agencies to report on vanity metrics.
Offline Conversion Tracking (OCT) is the holy grail of advertising, but it requires operational discipline. We build the API pipes connecting Google Ads to Salesforce, but your sales team must log their deals. If your CRM is a mess, we fix that first.
Every service. One point of contact.
Zero confusion.
Search, social, SEO, and intelligent lead management all talk to each other, and all report into one dashboard.
Book a Free Strategy Audit →